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Power of Business Analytics

About the Program

The exponential growth of data both structured and unstructured is compelling organizations to shift their focus towards Business Analytics (BA) for making strategic decisions. Business Analytics is about the process of turning data into actionable insights using variety of scientific tools and techniques, and making sound decisions that will generate value for the company


Every session is designed to be highly interactive with lectures and practical exercises intended to provide participants with an opportunity to improve their skill set in the field of business analytics.

program Objectives
  • To provide immersive learning journey in the area of data analysis, business intelligence and their real- world applications across sectors/functions.
  • To outpace the competition by leveraging Business Analytics and to develop data-driven decision- making.
  • Solving business problems by using descriptive, predictive & prescriptive methods of analytics
  • Gain actionable insights from industry-oriented curriculum.
  • To sharpen strategic outlook of participants by understanding data-driven solutions to complex business problems
  • Learning from experienced and renowned Jaipuria faculty to explore in-demand ML techniques in business and their applications.

After attending the program, participants will be able to:

  • Understand collection and preparation of suitable data for analysis.
  • Gather Business Insights by analysing data, using analytics tools.
  • Usedata-driven decision-making techniques to make more informed business decisions.
  • Learn & apply ML techniques in day-to-day working to solve business problem
Program Modules

  • Concept of key performance indicators or KPI’s
  • Data and management of data KPI’s
  • Visualizing KPI’s: Dash boarding & Story Telling
  • Getting started with python
  • Basics programing concept
  • Python data types
  • Working with dataframes
  • Importance of social media and digital marketing
  • Social media text analytics
  • Social media networks analytics
  • Social media action analytics
  • Search engine optimization
  • Social media marketing strategy
  • Introduction to Machine learning
  • Data Preprocessing & Exploration
  • Supervisedlearning techniques
  • Unsupervised learning techniques
  • To introduce and demonstrate the power of Business analytics .
  • To enable the participants to learn and appreciate the use of data analysis techniques to solve real- world business problem.
  • To enable participants to derive useful insights from the data for effective decision-making.
Eminent Experts
Dr. Dayanand Pandey is currently the Professor and Director at Jaipuria Institute of Management, Noida. Prior to joining Jaipuria, he worked as Professor and Director, School of Business, UPES Dehradun, Dean Undergraduate programs at IMT, Dubai, Professor & Dean of Jindal Global Business School NCR Delhi, Professor of Economics and Chairman Global MBA program at IMT, Ghaziabad, Visiting Professor at S P Jain Dubai, Head of Centre of Innovation & Excellence at Middlesex University Dubai, Head of Finance & Banking program at the British University in Dubai (BUiD) for University of Birmingham, Regional Head of Risk Management &Training at Bank Melli Iran (BMI), Regional Office in Dubai, Coordinator of Master of Applied Finance and Banking Program with the University of Wollongong in Dubai, Senior Lecturer at the Emirates Institute for Banking and Financial Studies in Sharjah, Senior Assistant Professor at Birla Institute of Management Technology at Delhi and Lecturer in Delhi University.
Dr. DN Pandey
Director- Jaipuria Noida
Deepankar Chakrabarti is an Information System/Business Analytics practitioner with more than 30 years of experience. He has worked in large IT and Analytics projects in India, Australia, USA, UK, West Germany (erstwhile), Japan, and Canada and has developed commercial application software. He has undertaken various consulting assignments for the World Bank, Ministry of Urban Development (Government of Mizoram), Palestine Telecom Co., TCIL-BellSouth, BASIX, Ramakrishna Mission, PRADAN, India Development Foundation amongst many others. Consulting assignments include the development of Integrated Business Information Systems, GIS-based decision tools for planning, marketing and control, and Knowledge Management Systems.
Dr. Deepankar Chakrabarti
Director, Indore

Dr. Shivani Bali is an academician, trainer, researcher, and consultant with more than 17 years of experience in the field of Operations Management and Business Analytics. She is working as a Professor at India’s best MBA College in Noida named Jaipuria Institute of Management in Uttar Pradesh.

Her areas of interest are Business Analytics and Data Science, Operations & Supply Chain Analytics.

Her research papers are extensively published in reputed refereed journals like International Journal of System Assurance Engineering Management (Springer), International Journal of Advanced Operations Management (Inderscience), Memetic Computing Journal (Springer, SCIE, Web of Science), International Journal of Reliability, Quality and Safety Engineering (World Scientific, ESCI, Web of Science) to name a few.

Dr. Shivani Bali
Dr. Renuka Mahajan is associated as Assistant Professor (Information Technology) at Jaipuria Management Institute in Delhi NCR which is one of the top MBA colleges in Noida, Uttar Pradesh. She holds a Ph.D. (Computer Science & Engineering) degree from Amity University, UP and an MCA degree from Jiwaji University, Gwalior. Dr. Renuka is an academician, trainer, and researcher, with more than 20 years of experience in the field of Information Technology and Software Engineering, teaching IT subjects such as Data Mining & Data Warehousing, Data Analytics, and Web Analysis for Social Media. Backed by her industry experience of 2.5 years in Birla soft Limited, Dr. Renuka brings a fine blend of conceptual and practical orientation in her work.
Dr. Renuka Mahajan
Assistant Professor
Our Clients
Sangeeta Baishya Assistant Manager (E&P), Indian Oil Corporation Ltd

The course was a perfect introduction to data analytics and easy to follow. All the instructors have outstanding skills and are very interactive.

Laxmi Kumari Sr. IT Associate, Metlife GOSC

It’s been a great learning with such an experienced faculty and I believe this course will bring great opportunities for me in the future.

Saunak Chakraborty Sr. Manager – Marketing Indian Oil Corporation Ltd.

The Program has been a Consolidated, Concise and Lucid Learning Module, invoking my interest to further deep dive into the subjects. Faculty has been immaculate in connecting the dots between the academic theories and their relevance in the real business environment which I am sure will be very handy in making conscious business decisions

Atul Kumar Team Leader, Bank of America

In the Business Analytics program, I learned some very important concepts of analytics with reference to Management like - Machine Learning, Data Cleaning, Processing and Visualization. helped me a lot to further develop my skills in Machine Learning and Managerial Decision making. The balance between basic concepts and hands on sessions are very much appreciated.

    Contact Us

    Jaipuria Institute of Management
    1/3, (Block 1, Plot No.3,) WHS Timber Market,
    Kirti Nagar, Near Mayapuri Chowk, New Delhi – 110015
    Ph.: 011 61391800

    Ms. Vandana Puri
    Assistant Vice President & Head,
    Executive Education and Consulting,
    M. +91 9810524395

    Mr. Girish Bhatt
    Manager – Executive Education & Consultancy
    M. +91 99530 09954

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