Dr. Swati Soni is Professor in the area of Marketing at Jaipuria Institute of Management, Jaipur. She holds a Ph. D in Management from RA Poddar Institute of Management, Rajasthan University Jaipur, and MBA from Jai Narain Vyas University, Jodhpur and Bachelors from Sophia Girls’ College, Ajmer.

Dr. Soni is a passionate faculty with 27 years of rich teaching experience. Her love lies in teaching Brand Management and Services Marketing. Besides being a passionate faculty, Dr. Soni has also been an astute academic administrator and served many positions of academic responsibility viz. Program Director, Dean (Academics), Chairperson Admissions.

Training is her forte and her training modules on Services Marketing, Brand Management and Customer Engagement and Student Engagement have received an overwhelming response from the participants. She has an impressive number of research papers and articles to her credit. Dr. Soni has a passion for writing cases and her cases have been published/registered with The Case Centre-UK, Ivey Publishing, Sage Journals. She has also consulted for Airport Authority of India and worked on projects for Indian Council for Philosophical Research (ICPR). She has also received a prestigious grant from India Council Social Science Research (ICSSR) for a project on media and communication.