Dr. Shubhendra S. Parihar is an industry professional who turned to academics after working for Indian multinationals for more than a decade at different levels of management in sales and marketing functions. He is a science postgraduate followed by a management degree from Barkatullah University, Bhopal. He also credited a doctorate degree in Management from Jiwaji University, Gwalior. He has delivered various MDPs sessions for practicing managers. He has been actively presenting papers at various national and international conferences. He has also completed a certificate course in Cyber Law from Indian Law Institute, Delhi. He has been associated with organizations like Lupin Ltd., Cipla Ltd., Lal Bahadur Shastri Institute of Management, Delhi, and School of Management Science, Lucknow. At present, he is faculty at India's best MBA College in Lucknow named Jaipuria Institute of Management. His interest areas are Business Analytics, Distribution and Sales Management, Strategic retailing, Public policy, and Digital Marketing. He has worked on consulting assignments and imparted training programmes in organizations like Cipla, Macleods Pharma, Bharat serum, India Post, Bank of Baroda, Krati Prakashan, Tata Motors and for some Government departments in the areas of Conflict Management, Enhancing Sales Productivity and Efficiency. Leadership, Team Building, Motivation, Time Management, Stress Management, Emotional Intelligence, Digital marketing, and Self-awareness. Google Scholar | ORCID

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