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PHDCCI-Jaipuria's Masterclass in Power of Business Analytics

About the Program
The exponential growth of data both structured and unstructured is compelling organizations to shift their focus towards Business Analytics (BA) for making strategic decisions. Business analysts (or management analysts) are responsible to evaluate how an organization operates, and recommend approaches to the management team that might improve productivity. To do this, a business analyst gathers and examines data, uses that data to develop models, examines company financials, and researches customer habits. The business analyst uses this information to recommend ways to improve systems or processes to company leadership. Business Analytics is about the process of turning data into actionable insights using variety of scientific tools and techniques, and making sound decisions that will generate value for the company


40 hours (10 weekends)

on campus at Noida · Program is divided into four modules and duration of each module is 10 hours

This Program is ideal for

  • IT Developers
  • Data Analysts
  • Financial Analysts
  • Senior Executives
  • Banking, Financial Services & Insurance Professionals
  • Research Scholars
  • Decision Makers
  • Manufacturing, Retail & E-Com Professionals

Get a Certificate

  • Successful completion leads to a prestigious certificate to share with prospective employers and connections on LinkedIn.
  • 10 Complimentary Passes for webinar/Seminar of PHDCCI Events.
  • Summer Internship with PHDCCI.
  • Reports/Articles/Quotes or Project submission in PHDCCI.


Every session is designed to be highly interactive with lectures and practical exercises intended to provide participants with an opportunity to improve their skill set in the field of business analytics.
program Objectives
  • To provide immersive learning journey in the area of data analysis, business intelligence and their realworld applications across sectors/functions
  • To outpace the competition by leveraging Business Analytics and to develop data-driven decisionmaking.
  • Solving business problems by using descriptive, predictive & prescriptive methods of analytics.
  • Gain actionable insights from industry-oriented curriculum.
  • To sharpen strategic outlook of participants by understanding data-driven solutions to complex business problems.
  • Learning from experienced and renowned Jaipuria faculty to explore in-demand Machine Learning (ML) techniques in business and their applications.

After attending the program, participants will be able to:

  • Understand collect ion, cleaning and preparation of suitable data for analysis.
  • Gather Business Insights by analysing data, using analytics tools.
  • Use data-driven decision-making techniques to make more informed business decisions.
  • Learn & apply ML techniques in day-to-day working to solve business problem
Program Modules

  • Concept of key performance indicators or KPI’s
  • Data and management of data KPI’s
  • Visualizing KPI’s: Dash boarding & Story Telling
  • Advance Excel
  • Getting started with python
  • Basic programming concepts
  • Python data types
  • Working with data frames
  • Importance of social media and digital marketing
  • Social media text analytics
  • Social media networks analytics
  • Social media action analytics
  • Search engine optimization
  • Social media marketing strategy
  • Introduction to Machine learning
  • Data Preprocessing & Exploration
  • Supervised learning techniques
  • Unsupervised learning techniques
Eminent speakers

Dr. DN Pandey

DirectorJaipuria Noida

Ph. D. (Risk Management)
Finance & Economics
Innovation & Excellence

Dr. Deepankar Chakrabarti


M.Sc., IIT, Kharagpur
Ph.D.- Jamia Millia Islamia, New Delhi
Business Analytics (AI/ML), Geographic Information System, Research Methodology Knowledge Management, Spatial Analytics, Natural Resource Management, Artificial Intelligence/Machine Learning

Dr. SP Sharma

Chief Economist & Deputy Secretary General

Ph. D. in International Economics
Economy, Trade & Industry, Financial Markets, Banking, Taxation and International Business, PHD Chamber of Commerce & Industry

Dr. Shivani Bali


Ph. D., M. Sc. (Operational Research), University of Delhi, MBA (Information Technology) Professor & Area Chair – Business Analytics
Business Analytics, Data Mining, Operations and Supply Chain Analytics, Blockchain, Statistics, Operation Research, Machine Learning

Ms. Arzoo Sabharwal

Data Scientist, AI, and Consulting, IBM

Masters in Economics,DSE
Certified in Machine Learning, Watson Assistant, Microsoft Azure, AWS, DataIKU, UJET DOMAIN
Economics, Predictive Analytics, Digital Analytics

Mr. Deepak Agarwal

Former Executive Director & CIO, Indian Oil Corp. Ltd.

M.Sc. (Stats),
M.Tech in Computer Science
SAP ERP Implementation projects Digital Transformation

Our Clients
Sangeeta Baishya Assistant Manager (E&P), Indian Oil Corporation Ltd

The course was a perfect introduction to data analytics and easy to follow. All the instructors have outstanding skills and are very interactive.

Laxmi Kumari Sr. IT Associate, Metlife GOSC

It’s been a great learning with such an experienced faculty and I believe this course will bring great opportunities for me in the future.

Saunak Chakraborty Sr. Manager – Marketing Indian Oil Corporation Ltd.

The Program has been a Consolidated, Concise and Lucid Learning Module, invoking my interest to further deep dive into the subjects. Faculty has been immaculate in connecting the dots between the academic theories and their relevance in the real business environment which I am sure will be very handy in making conscious business decisions

Atul Kumar Team Leader, Bank of America

In the Business Analytics program, I learned some very important concepts of analytics with reference to Management like - Machine Learning, Data Cleaning, Processing and Visualization. helped me a lot to further develop my skills in Machine Learning and Managerial Decision making. The balance between basic concepts and hands on sessions are very much appreciated.

    About Jeet

    The Jaipuria legacy of education began in pre-independence era, when first Jaipuria College was established in Kolkata in 1945. Since then, Jaipuria has been consistently delivering superior quality education across the country for the last more than 76 Years. Today, this is one of the prestigious groups to offer AICTE accredited PGDM programs at its world class campuses in Lucknow, Noida, Jaipur and Indore helping students all over the country to meet their aspirations.

    The Corporate Office at New Delhi is the nodal center for Executive Education and Consultancy (EE &C) where we conduct cutting-edge Executive Education Programs (EEPs) and other consultancy services every year. The Jaipuria Group has so far conducted 500+ Management Development Programs for executives in the corporate sector & PSU’s on diverse subjects and trained over 11,000 participants. We are fully supported by nearly 110 eminent in-house faculty and other senior industry professionals from versatile background in our initiatives. We conduct these EEPs at our four geographically spread campuses, off-site and at our patrons’ locations as per their specific requirements.


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    Our Clients
    Contact Us

    Jaipuria Institute of Management
    1/3, (Block 1, Plot No.3,) WHS Timber Market,
    Kirti Nagar, Near Mayapuri Chowk, New Delhi – 110015
    Ph.: 011 61391800

    Ms. Vandana Puri
    Assistant Vice President & Head,
    Executive Education and Consulting,
    M. +91 9810524395

    Mr. Girish Bhatt
    Manager – Executive Education & Consultancy
    M. +91 99530 09954

    Enquire Now