PHDCCI-Jaipuria’s Masterclass in Power of Business Analytics

PHDCCI-Jaipuria's Masterclass in Power of Business Analytics

The exponential growth of data both structured and unstructured is compelling organizations to shift their focus towards Business Analytics (BA) for making strategic decisions. Business analysts (or management analysts) are responsible to evaluate how an organization operates, and recommend approaches to the management team that might improve productivity. To do this, a business analyst gathers and examines data, uses that data to develop models, examines company financials, and researches customer habits. The business analyst uses this information to recommend ways to improve systems or processes to company leadership. Business Analytics is about the process of turning data into actionable insights using variety of scientific tools and techniques, and making sound decisions that will generate value for the company

Duration

40 hours (10 weekends)

on campus at Noida · Programme is divided into four modules and duration of each module is 10 hours

This Programme is ideal for

IT Developers
Data Analysts
Financial Analysts
Senior Executives
Banking, Financial Services & Insurance Professionals
Research Scholars
Decision Makers
Manufacturing, Retail & E-Com Professionals

Get a Certificate

Successful completion leads to a prestigious certificate to share with prospective employers and connections on LinkedIn.
10 Complimentary Passes for webinar/Seminar of PHDCCI Events.
Summer Internship with PHDCCI.
Reports/Articles/Quotes or Project submission in PHDCCI.

Pedagogy

Every session is designed to be highly interactive with lectures and practical exercises intended to provide participants with an opportunity to improve their skill set in the field of business analytics.

To provide immersive learning journey in the area of data analysis, business intelligence and their realworld applications across sectors/functions
To outpace the competition by leveraging Business Analytics and to develop data-driven decisionmaking.
Solving business problems by using descriptive, predictive & prescriptive methods of analytics.
Gain actionable insights from industry-oriented curriculum.
To sharpen strategic outlook of participants by understanding data-driven solutions to complex business problems.
Learning from experienced and renowned Jaipuria faculty to explore in-demand Machine Learning (ML) techniques in business and their applications.

After attending the programme, participants will be able to:

Understand collect ion, cleaning and preparation of suitable data for analysis.
Gather Business Insights by analysing data, using analytics tools.

Use data-driven decision-making techniques to make more informed business decisions.
Learn & apply ML techniques in day-to-day working to solve business problem

Module 1: Business Intelligence

Concept of key performance indicators or KPI’s
Data and management of data KPI’s
Visualizing KPI’s: Dash boarding & Story Telling
Advance Excel

Module 2: Programming For Analytics

Getting started with python
Basic programming concepts
Python data types
Working with data frames

Module 3: Social Media Analytics & Digital Marketing

Importance of social media and digital marketing
Social media text analytics
Social media networks analytics
Social media action analytics
Search engine optimization
Social media marketing strategy

Module 4: Machine Learning

Introduction to Machine learning
Data Preprocessing & Exploration
Supervised learning techniques
Unsupervised learning techniques

Sangeeta Baishya Assistant Manager (E&P), Indian Oil Corporation Ltd

The course was a perfect introduction to data analytics and easy to follow. All the instructors have outstanding skills and are very interactive.

Laxmi Kumari Sr. IT Associate, Metlife GOSC

It’s been a great learning with such an experienced faculty and I believe this course will bring great opportunities for me in the future.

Saunak Chakraborty Sr. Manager – Marketing Indian Oil Corporation Ltd.

The Programme has been a Consolidated, Concise and Lucid Learning Module, invoking my interest to further deep dive into the subjects. Faculty has been immaculate in connecting the dots between the academic theories and their relevance in the real business environment which I am sure will be very handy in making conscious business decisions

Atul Kumar Team Leader, Bank of America

In the Business Analytics programme, I learned some very important concepts of analytics with reference to Management like - Machine Learning, Data Cleaning, Processing and Visualization. helped me a lot to further develop my skills in Machine Learning and Managerial Decision making. The balance between basic concepts and hands on sessions are very much appreciated.

Link your knowledge with the practical experience, at the prestigious Institution

Jaipuria Institute of Management
1/3, (Block 1, Plot No.3,) WHS Timber Market,
Kirti Nagar, Near Mayapuri Chowk, New Delhi – 110015
Ph.: 011 61391800
E. exed@jaipuria.ac.in

Ms. Vandana Puri
Assistant Vice President & Head,
Executive Education and Consulting,
M. +91 9810524395
E. vandana.puri@jaipuria.ac.in

Mr. Girish Bhatt
Manager – Executive Education & Consultancy
M. +91 99530 09954
E. girish.bhatt@jaipuria.ac.in