About the Program

In today’s tech-dependent and fast-paced world, flow of information is abundant and quick. Hence, the attention span of an individual has reduced largely. In some cases, it lasts no more than thirty seconds. Infographics come up as an effective tool for data visualization and graphic representation of information without losing the essence of the message. This creative tool enhances the appeal of the message without compromising the details of the data. The appropriate use of colours makes the information attention grabbing and persuasive and leaves an impact on the receiver’s mind that lasts longer than a wordy text.

The course is ideal for:

Why Learn Infographics

Infographics helps people understand concepts by using images, graphs, diagrams or charts.

Helps in running marketing campaigns writing media reports, scripting research/ reports or other stories, essays, articles etc.

Visuals can speed up processing of information and hence can improve decision making.

Easier for readers to understand.

May help in improve brand credibility exchange.

Getting insights for co-creating transformations.

    Eminent Experts

    Deepankar Chakrabarti is an Information System/Business Analytics practitioner with more than 30 years of experience. He has worked in large IT and Analytics projects in India, Australia, USA, UK, West Germany (erstwhile), Japan, and Canada and has developed commercial application software.

    He has undertaken various consulting assignments for the World Bank, Ministry of Urban Development (Government of Mizoram), Palestine Telecom Co., TCIL-BellSouth, BASIX, Ramakrishna Mission, PRADAN, India Development Foundation amongst many others. Consulting assignments include the development of Integrated Business Information Systems, GIS-based decision tools for planning, marketing and control, and Knowledge Management Systems.

    Dr. Deepankar Chakrabarti

    Professor

    Seasoned Educationist with a demonstrated history of working in the higher education industry for 15 years, skilled in E-Learning, Teaching, Training and Lecturing, Public Speaking, and developing Innovative domain-specific need-based English Language and Communication curriculum.

    She worked as Head in the Department of Humanities at UPES Dehradun. Over her years of experience, she has developed many innovative practices such as task-based language learning and participatory technology-based language learning with creative assessment tools and techniques.

    Currently, she is working at Jaipuria Institute of Management which is India’s best MBA College in Noida, Delhi NCR as an Associate Professor.

    Dr. Radhika Bansal

    Associate Professor

    Program Modules

    Why Infographics? Relevance in current business communication trends

    Playing with Infographics: Nuts and bolts of Data Visualization
    Making Impactful Infographics: Hands-on Experience
    Our Clients
    Certificate
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